This infographic aims to represent in an illustrative way the communication needs within the bio-based economy landscape, considering the findings and know-how gathered during the lifespan of the project. This list is not meant to be exhaustive, but to highlight relevant areas to focus on for the growth and further development of a solid bio-based economy in Europe.
The promo videos, that will be produced in Biobridges, will serve as a tool to inform, promote and engage the three target categories of stakeholders of the Biobridges project.
The main idea behind the promo videos is to promote the bioeconomy with specific messages:
- emphasise the potential positive impact in the consumers lives (societal, environmental, wellbeing, health) and
- showcase the economical, sustainability, growth and employment opportunities for brands and industries.
In the first video, A Bio-Based Day, Biobridges is following a young lady during her bio-based day, from the wake up to the goodnight, discovering how bio-based products can substitute fossil-based ones in everyday’s lives.
The video is available in English, Italian, Spanish, Portuguese, Croatian, Slovak, Estonian and German.
This factsheet aims to create awareness about the challenges in the cooperation between actors in the bioconomy’s value chain; This factsheet focuses on the cooperation between Industry and feedstock suppliers.
This factsheet aims to inform about the good practices related to multi-stakeholder and cross-sector interconnections obtained through the analysis of the work of clusters to foster the bioeconomy.
Biobridges developed the “Value chain collaboration challenges model” aiming to visualise the identified challenges, which are framed based on:
1. Challenges inside the value chain (Feedstock suppliers > Industry & Clusters > Market > Consumers) and outside the value chain (supporting environment), which is also essential to support the bio-based market, composed by:
- Research: providing innovative solutions
- Policy: providing supportive legislation and incentives
2. Challenges between certain stakeholders in the value chain “problem owners”.
3. Stakeholders to be involved in addressing the challenge “potential collaborators”.
The aim of the model is to offer a practical ‘tool’ that can be used during the co-creation workshops to provide a conceptual mapping of the discussion, enabling an easy-to-see visualisation of the challenges, and at the same time, to narrow the discussion on certain challenges based on the scope of each workshop.