The promo videos, that will be produced in Biobridges, will serve as a tool to inform, promote and engage the three target categories of stakeholders of the Biobridges project.
The main idea behind the promo videos is to promote the bioeconomy with specific messages:
- emphasise the potential positive impact in the consumers lives (societal, environmental, wellbeing, health) and
- showcase the economical, sustainability, growth and employment opportunities for brands and industries.
In the first video, A Bio-Based Day, Biobridges is following a young lady during her bio-based day, from the wake up to the goodnight, discovering how bio-based products can substitute fossil-based ones in everyday’s lives.
The video is available in English, Italian, Spanish, Portuguese, Croatian, Slovak, Estonian and German.