This infographic aims to represent in an illustrative way the communication needs within the bio-based economy landscape, considering the findings and know-how gathered during the lifespan of the project. This list is not meant to be exhaustive, but to highlight relevant areas to focus on for the growth and further development of a solid bio-based economy in Europe.
The promo videos, that will be produced in Biobridges, will serve as a tool to inform, promote and engage the three target categories of stakeholders of the Biobridges project.
The main idea behind the promo videos is to promote the bioeconomy with specific messages:
- emphasise the potential positive impact in the consumers lives (societal, environmental, wellbeing, health) and
- showcase the economical, sustainability, growth and employment opportunities for brands and industries.
In the first video, A Bio-Based Day, Biobridges is following a young lady during her bio-based day, from the wake up to the goodnight, discovering how bio-based products can substitute fossil-based ones in everyday’s lives.
The video is available in English, Italian, Spanish, Portuguese, Croatian, Slovak, Estonian and German.
This guidebook starts with an introduction on the concept of outreach and engagement methodologies and activities. Besides, giving this general overview it presents three exemplary engagement models, outlines how BLOOM’s engagement activities can be aligned to the Grand Societal Challenge of Food security, sustainable agriculture and forestry, or marine and maritime and inland water research, and highlights activities that are considered to be both engaging and relevant to BLOOM’s approach of empowering citizens and raising awareness for bioeconomy.
Co-creation processes will be at the heart of BLOOM’s five regional hub activities because co-creation follows an approach of involving different perspectives and collaboratively designing tools, materials, processes, activities or strategies. A variety of targeted creative methods and creative tools feed into this guideline support the hub leaders designing the most appropriate suitable workshops and to choose most fitting methodologies to reach their goals. Therefore, besides background information on co-creation, its potential and general information about organising such workshops, this section provides also as practical support a selection of co-creation methods and an example of a co-creation workshop moderation sheet, to be adapted and used by the BLOOM hubs.
All in all this guidebook is set up to encourage the BLOOM partners and hubs to structure, plan, and implement an engagement model tailored to the specific needs, drivers and barriers of each hub and thus should serve as a pool of engagement methods, activities and background information and offers assistance with planning the BLOOM co-creation workshops.
On 15 October 2019, BLOOM (represented by colleagues from the School Network and the Polish Hub) participated in the European Commission-lead event on Promoting education, training and skills across the bioeconomy, aiming to encourage the exchange of good practices among various bioeconomy stakeholders. The event addressed Action 2.4 of EC’s bioeconomy strategy: developing the new education and skills needed to support new and emerging bioeconomy approaches, particularly with regards to higher education, vocational education and the development of entrepreneurship programmes.
Boosting Bioeconomy Knowledge in Schools online course. To learn how you can explore sustainable economic solutions with your students! Knowledge about bioeconomy is an essential requirement for students of the 21st century. Not only will the bioeconomy sector provide the jobs of the future, this knowledge will help your students better understand the challenges of tomorrow’s society and enhance their skills as responsible citizens.
This report outlines the conceptual framework of BE-Rural and provides practical guidance to the design and implementation of the five regional Open Innovation Platforms (OIPs) within BE-Rural. This conceptual framework aims to provide guidance regarding the overall ambition of BE-Rural, and the foundations by which the project will operate throughout its duration. The first part of this document describes the context, objectives and regional focus to be taken within the project. The second part outlines key concepts and founding principles that lay at the heart of the project. Following this, the conceptual framework of BE-Rural is presented and discussed.
Overall, the founding principles that lay at the heart of BE-Rural include the principles of co-creation, openness and inclusiveness, sustainability and transparency. These are incorporated into the key concept of the Quintuple Helix Approach, in which knowledge and innovation generated by key stakeholders from policy, business, academia and civil society are placed within the larger frame of the environment. Supporting this, the Action Research Approach ensures that reflection is integrated throughout all stages of project work.