RoadToBio – Roadmap for the Chemical Industry in Europe towards a Bioeconomy. Engagement Guide Fact sheet 2 – Communication Guide

RoadToBio investigated public perception of bio-based products to identify societal barriers to market uptake.

A combination of literature review  and expert interviews yielded insights into consumer perceptions based on which recommendations on how these barriers could be tackled were developed. Many of these are  communication-related recommendations.

The recommendations presented in this Communication Guide factsheet can help to shape your communications and customise your key messages.