BioCannDo: Video clips featuring bio-based products
BioCannDo aimed to increase awareness of bio-based products – products partly or wholly made of biomass – and informed about potential and long-term benefits of a vibrant bioeconomy sector to the wider public. It also offered a platform for feedback, interaction and engagement in the wider discussion on the value of a bio-based economy.
Series of eight social media video clips featuring bio-based products answering common consumer questions with a playful tone of voice.
Products covered include bio-based soap, bio-based straws, bio-based plates, bio-based toy, bio-based home cleaning products, durable bio-based coffee mug, bio-based t-shirt, and bio-based lipstick.