RoadToBio – Roadmap for the Chemical Industry in Europe towards a Bioeconomy: Public Perception of Bio-based Products

This literature study compiled, compared and analysed currently existing research and reports about public perception of bio-based products in order to identify barriers for further market development. The analysis revealed four general common themes that were each addressed by several publications: awareness and knowledge, associations and connotations, consumption decision and willingness to pay, information and labels.