Message Mapping – What is it & how can it help research projects?
The Message Mapping webinar will focus on creating strategic thinking around messages, stakeholders and tactics, to help deliver results for your research project.
Expert presenter: Rhonda Smith, CommBeBiz Co-ordinator & Director of Minerva Communications UK Ltd.
The focus of the CommBeBiz H2020 project and its actions has been the researcher working within the Bioeconomy. This is because the ‘Big Idea’ that is the Bioeconomy needs confident and capable ambassadors who can speak with conviction and passion to society and interested stakeholders, backed up by the ‘evidence’ and experience that only the researcher and their authentic voice can bring.
CommBeBiz’s key conclusion is that the organisations that surround the research community – the ‘Ecosystem’ – must consider how best to support and ‘future-proof’ this central resource in order to bring the Bioeconomy to fruition. Researchers themselves must also arm themselves with the skills required to deliver the research impact that is now required of them.
CommBeBiz’s BeBizBlueprint presents the project’s key messages for the ‘Ecosystem’ together with the key learnings accumulated throughout the three years of its funded period.
Communicate and Bridge BioEconomy Research to Business.
The overall objective of the CommBeBiz project is to contribute to the improvement of sustainable living conditions through the most effective and responsible use of our biological resources.
This will be achieved through designing, delivering, assessing & evaluating a Pilot scheme (BeBizPilotPlan), that provides tailored and targeted support and co-ordination activities across all Member States.
The Pilot will bring KBBE funded research projects in FP7 and Horizon2020 programmes together with bioeconomy research, knowledge transfer, social innovation, policy development and communication experts, SMEs and entrepreneurs to drive innovation and exploitation faster for the environmental good and commercial benefit.
The full results of the BeBizPilotPlan will be published in the BeBizBlueprint. The project will use a tailormade approach to the segments of the bioeconomy : agriculture, fisheries, food, forestry and biotechnology. CommBeBiz will work collaboratively on the FP7 database with ‘Allied Projects’ BioLinx and ProBio utilising the Heads of Agreement document agreed between us (July 2015).
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