Foresight, market studies and market roadmaps

Foresight is the disciplined exploration of alternative futures. Policy makers use foresight techniques and conduct studies to explore different scenarios in a structured way to confront complex challenges and help create a better future. A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats of a company can be identified.