End of Life (EoL) management represents a great challenge to develop new opportunities towards sustainability. Indeed, international institutions, organizations, academics, researchers and practitioners highlighted the importance of EoL management, since it is associated with relevant environmental, social and economic impacts. Yet, the appraisal of EoL alternatives represents a particularly complex task to address due to the difficulties arising from the assessment of social and economic key-criteria. In this regard, several gaps related to bio-based products have been stressed by the literature, especially with reference to socio-economic indicators. This report focuses on the existing EoL options with the aim of identifying key community priorities for sustainable EoL management of bio-based products. This is achieved by developing a win-win asset-based model that has been tested on a selected case study, i.e. Poly Lactic Acid (PLA)-based packaging film. The results show that recycling (both mechanical and chemical) is the best EoL option for the considered product.