Raising public awareness is essential in order to ensure the development of a smart, sustainable and inclusive bioeconomy, to create a market for sustainable bio-based products and to promote more sustainable consumption and lifestyle patterns. Public awareness actions are needed particularly on regional and local level where it could include prizes or awards as well as exhibitions also on the role of technology and science in the bioeconomy.

Factsheet: Challenges to be addressed in Awareness Raising and Communication, projects’ main results, gaps to be bridged and recommendations.