To ensure the effectiveness of measures that support the demand of bio-based products work package 9 of the Open-Bio project on “Social Acceptance” targets the identification of key criteria for the market acceptance of bio-based products and related standards and information systems, including labelling options for bio-based products. This report represents the second deliverable of work package 9 and provides an overview of the relevant acceptance factors for the following three target groups: (1) consumers, (2) businesses and (3) public procurement officials. The report summarize the findings from qualitative focus group research and quantitative survey on consumer acceptance and the
overall results of a two-stage Delphi survey targeting the business community and public procurement officials (based on separate survey questionnaires).
Theme: Avant by Kaira